“Gila River has been a long-term partner for the Coyotes, and we are grateful for their tremendous loyalty and support over the years,” Coyotes President and CEO Xavier Gutierrez said in a statement. The deal is historic for the league, marking the first time an NHL team will bear a Native American-owned gaming enterprise logo on its jersey. As per rules, ads for sportsbooks and gambling ventures can be worn only on home jerseys. The gaming enterprise of the Gila River Indian Community will feature its logo on all of the black Kachina jerseys played during home games. The tribally owned Gila River Resorts and Casinos has entered a historic, multi-year partnership with the Arizona Coyotes for branding entitlement on the NHL team’s home jerseys.
